2026 Washington State University Interfraternity Council
Director of public relations
Overview
As Director of Public Relations for the Washington State University Interfraternity Council, I lead IFC’s digital presence and branding across social platforms, representing 22 fraternity chapters on campus.
I manage IFC’s social media strategy and produce short-form video and campaign content focused on recruitment, community storytelling, and public perception. My work includes developing original series, rush and recruitment media, and feature videos that highlight leadership, growth, and the values behind fraternity life, while maintaining a consistent and professional brand across all platforms.
Metrics
Interfraternity Council — Social Media Performance (Last 90 Days)
• 398,851 total content views
• 38,729 accounts reached
• 4,772 engagements
• 9,376 profile visits
• 3,001 followers managed
• Content viewed by both followers (45%) and non-followers (55%), expanding brand reach beyond existing audience
More than letters
A cinematic campaign showcasing the leadership, connection, and impact that make Greek life at Washington State University more than letters.
Graphics
I create and oversee all graphics released on Interfraternity channels. Using my constructed style guide, I implemented consistent voice, look and feel throughout all platforms.