Overview

As Director of Public Relations for the Washington State University Interfraternity Council, I lead IFC’s digital presence and branding across social platforms, representing 22 fraternity chapters on campus.

I manage IFC’s social media strategy and produce short-form video and campaign content focused on recruitment, community storytelling, and public perception. My work includes developing original series, rush and recruitment media, and feature videos that highlight leadership, growth, and the values behind fraternity life, while maintaining a consistent and professional brand across all platforms.

Social media impact

Interfraternity Council — Social Media Performance (Last 90 Days)

• 414,000+ total content views
• 49,000+ accounts reached organically
• 7,000+ interactions across posts and reels
• 10,000+ profile visits
• 3,044 followers managed and growing
• Content discovered by new audiences — 58% of views from non-followers

Focus areas

• Short-form video strategy
• Community storytelling campaigns
• Recruitment marketing
• Organic audience growth

More than letters

A cinematic campaign showcasing the leadership, connection, and impact that make Greek life at Washington State University more than letters.

Graphics

I create and oversee all graphics released on Interfraternity channels. Using my constructed style guide, I implemented consistent voice, look and feel throughout all platforms.

Director of public relations